After these impressive endorsements by Paris Hilton and Victoria "posh spice" Beckham, the Rita Deco Shop began it's media blitz. The entire city was buzzing with "everything Rita" as the trademark image appeared on bus mall posters, TV ads, and company billboards. Deemed as the "it" place to shop.....the small store became a popular hangout for paparazzi hoping to catch a glimpse of several A-list celebrities.
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